July 22, 2017 �?? the Day I Decided to Become a Better REALTOR.
My real estate journey began when I bought my first fixer upper in 2002 in Cortez, Colorado. I had recently returned to the area after being away for 20 years. It was on house number two that I became truly hooked on real estate and knew it was what my future would hold. Between then and the real estate market disaster of 2008, with the help of several wonderful people, I successfully completed over 40 real estate transactions. About half involved minor to full remodels and the other were merely financial transactions.
Getting funding for real estate in the ways of pre-2008 no longer worked. Needing something to do, I decided to become a REALTOR although I had eschewed the idea previously as unnecessary. It was a great decision. It opened my horizons from solely being a real estate investor. I was now able to help others buy, sell, rent and invest. I built my practice from a property management base. I determined that as a new Agent it was the fastest way to get a lot of experience. I spent my first two years with REMAX, and earned a production award my first full year as a REALTOR.
At the first opportunity, which was in two years and one day, I opened XTROV Realty becoming a Broker Owner in August of 2011. I have always been happiest and most successful as the Captain of my own Ship. We rapidly grew our property management and real estate practice. We went through a series of growing pains and continued to learn. Finally, we settled into a core staff of top notch people and then out-grew our office at 303 North Broadway in Cortez. In January of 2016 we moved into our �??forever home�?� at 444 East Montezuma Avenue.
444 needed a lot of remodeling to turn it from a residence and what was once the beloved Wilber�??s Floral into a first-class real estate office. We held our grand opening garden party in June of 2017. We still have lots of work to finish two apartments upstairs and re-do the outside of the building. However, we love working in our new space and sharing it with our clients. We are in the business of �??home�?� and that is how we made our office �?? homelike and welcoming.
One of XTROV�??s strengths is we are capable remodelers. Another strength is that we�??ve funded our transactions with our own resources, so we understand the value of money. We treat your transactions just as if they were our own. Negotiating the hard details and pulling deals together is yet another area in which we at XTROV excel.
Today is Saturday, July 22, 2017. It is another important milestone in my life as a REALTOR and as the Broker Owner of a real estate company. The last six years have been intense. Building a new company from the ground up takes a lot of time, energy, and commitment. I realized today that somewhere along the way I have started to miss the forest for the trees. I have always been a good REALTOR. The basic skills come naturally to me. Plus, I work hard, am honest, and love the business. There is nothing better than another deal completed.
Due to family commitments, I have had to be away from the office for a few days. Although I have been working harder than ever with my added duties, I still have been out of the �??routine�?� which allowed me some time to think. There is no such thing as a coincidence; I needed this change. Being a life-long learner, whenever I have any spare time a new book, class or experience is the best thing to re-energize me. I came across some new material related to marketing real estate services and I had an aha moment. I need to step up my game in marketing and client service. What I do now gets the job done, but it is not providing eXTRaOrdinay Value which is what our company is committed to do.
So today is the day I decided to become a Better REALTOR. My goal is to be the Best REALTOR I can possibly be. We have built a fantastic foundation at XTROV. It is up to me to capitalize on all the investments made so far and take our service to the next level of excellence.
When you work too hard and get too tired, you can forget to work smart. I am launching a full-fledged re-vamp of how I offer real estate services. The plan will unfold throughout the remainder of 2017. My goal is to double the amount of people I can help in 2018 by working smarter. I am excited to prove that XTROV is a fantastic choice for real estate services in Southwest Colorado.